A complete and innovative business experience that brings together exhibitors and visitors, enabling continuous deal-making and follow-up even after the exhibition concludes.
Exhibition Guide
AMAR EXPO – The Smart Hybrid Exhibition Moving Toward a Digital–Physical Trade Experience
Reaching global markets today has become smarter, faster, and more efficient. AMAR EXPO introduces the first integrated hybrid digital–physical exhibition model, combining the realism of an on-ground exhibition with the immediacy and interactivity of a live digital platform. This innovative model brings together companies and importers from around the world to redefine the concept of participation in international exhibitions.
Through this pioneering approach, the exhibition connects Middle Eastern, North African, and Gulf markets with European markets on a single platform, enabling companies to showcase their products physically and digitally, and communicate instantly with visitors and importers through advanced interactive systems.
The project relies on a hybrid B2B model that reduces participation costs by up to 70%, providing small and medium-sized enterprises with a real opportunity to reach global markets without the need for physical attendance—while maintaining credibility, transparency, and secure commercial verification.
AMAR EXPO Smart Registration System
Start your business journey quickly and smoothly.
Register as an exhibitor or buyer directly on the digital platform.
Submit the required official documents for verification by the exhibition administration.
Send your physical product samples so they can be prepared within your unit before the official launch date.
Ensure your physical and digital spaces are fully set up and ready for real-time interaction with visitors and importers.
The Physical Exhibition
An innovative on-ground experience inside the exhibition hall, with fully equipped units featuring interactive screens, display shelves, and tables.
Live demonstration of product samples.
Instant communication between exhibitors and visitors within a professional and organized environment.
The Digital Interaction
A fully integrated digital system designed to enhance deals and communication:
Live streaming and audio communication for direct real-time interaction with exhibitors.
Interactive exploration of products and increased opportunities for direct business transactions.
Follow exhibitors and their digital profiles even after the exhibition ends.
Verification and Authentication
Ensuring a safe and trustworthy experience for all participants:
A specialized committee verifies submitted products and documents.
Issuance of official authentication certificates for each displayed product to ensure quality and credibility.
AMAR EXPO
AMAR EXPO offers a fully integrated physical and digital experience, combining on-site exhibition features with real-time digital interaction. The event is hosted in international exhibition centers across Europe, designed according to the highest organizational standards to provide a professional business environment that brings together global companies and international importers in one place.
Exhibitors’ Commercial Units
Each commercial unit at the exhibition floor is fully equipped to provide an interactive, practical, and professional experience. It includes:
A live broadcast screen for instant communication with visitors and importers.
Organized display shelves for showcasing samples and products clearly and attractively.
A dedicated negotiation table for business discussions and commercial offers.
A voice-interactive headset for direct communication without intermediaries.
A direct link to the exhibitor’s digital page on the platform, ensuring continued communication and follow-up after the exhibition.
Packages and Allocated Spaces
Participation packages are designed to suit all company sizes, offering equal and competitive access to international markets:
Small companies: 2 m²
Medium companies: 3 m²
Large companies: 4–5 m² and above
Each package includes:
Fully equipped commercial unit
Comprehensive technical support
Direct integration with the digital platform during and after the event
AMAR EXPO
A Wide and Trusted Business Network
AMAR EXPO connects its commercial partners and investors through a vast and reliable network, providing opportunities for direct and effective communication between exhibitors and visitors across different countries and markets.
Accurate Data & Smart Insights
The platform offers precise data and smart analytical tools, enabling access to detailed information about products, interactions, and market interests—empowering participants to make informed business and investment decisions with confidence.
Enhanced Business Efficiency & Safety
Advanced technological solutions facilitate transaction management, deal follow-up, and interactive communication among all participants, ensuring safety, transparency, and efficiency across all operations.
Sustainable Partnership Opportunities
Communication continues even after the exhibition ends, offering the ability to follow up on products and deals and expand commercial relationships over the long term.
Target Audience
In today’s complex global business environment, direct access to products and emerging markets has become a fundamental element for making smart commercial decisions.
AMAR EXPO – the integrated smart exhibition is designed to empower companies to showcase their products and engage effectively with partners, importers, and investors through a dynamic combination of realistic displays and innovative digital experiences.
The exhibition covers key vital sectors:
Food & Raw Materials
Discover innovative products and expand distribution networks.
Cosmetics & Fragrances
Access the latest innovations and new market opportunities.
Apparel & Textiles
Evaluate trends and explore direct commercial opportunities.
Electronics & Small Devices
Experience products firsthand before investing and making decisions.
Toys & Gifts
Explore new ideas and enhance trade cooperation and sales opportunities.
Accessories
Stay updated on the latest product trends and increase exposure.
AMAR EXPO
Faster Access to European and International Markets
Present your products live to importers and professional visitors inside the exhibition hall, while also benefiting from a fully integrated digital presence through the official smart platform.
Real-time and comprehensive coverage ensures immediate access to targeted buyers across Europe, the Mediterranean region, and the Middle East.
Low Costs & Limited Risk
Affordable shipping of samples (up to 200 kg)* with limited time and cost.
Direct deal execution between exhibitors and importers without intermediaries or additional commissions.
Official documentation for every product, with recognized European and international verification certificates.
High Efficiency & Reliability
Unified connection between your physical exhibition unit and your digital profile, with real-time updates.
Verified documentation for all showcased products.
Continuous technical and administrative support before, during, and after the exhibition to ensure a highly professional experience.
Advanced & Effective Marketing
Targeted digital campaigns reaching commercial segments interested in your products.
Full promotion ecosystem through the digital platform, interactive screens, on-site exhibition displays, and smart advertising.
Customizable offers and marketing messages based on market type and target countries.
Logistics Management & Post-Exhibition Continuity
Complete organization of sample display and arrangement inside the exhibition hall.
Continued access to your digital page after the event for showcasing products, receiving inquiries and new orders.
Direct communication with importers and visitors via official contact channels.
Smart Reports & Analytics
Detailed performance reports including visitor numbers, product interactions, most-viewed items, and key strengths of your offerings.
Intelligent analytics that support you in developing your business strategies and improving future exhibition results.
Official Certification – AMAR EXPO
AMAR EXPO issues an official certificate for every participating product to ensure trust, transparency, and credibility among all stakeholders, including exhibitors, visitors, importers, banks, shipping companies, and industrial and commercial partners across Europe, Asia, and international markets.
Basic Information Included
Exhibitor name and brand
Company registration number
Contact details of the exhibitor
Product details: name, commercial brand, main components, weight, production date, and payment methods
Unique Product Identification
Each product is assigned a Unique ID (UID) for easy tracking, inventory management, and authentication.
Verification of Authentic Products
Products are tested and certified according to European and international standards (e.g., ISO, CE, RoHS, FDA, and others, as applicable).
Complete documentation of tests and results is provided to ensure full credibility.
Independent Oversight
Certification is supervised by an independent verification committee to ensure transparency and compliance with European standards.
Certificate Validity
Each certificate has a clear issuance date.
The certificate covers both the product and its payment and participation under the AMAR EXPO guarantee.
Digital and Physical Copies
Certificates are issued in digital format and physical copies available upon request to official and banking authorities.
Digital signing uses a Qualified Electronic Signature (QES) in compliance with the EU eIDAS Regulation (EU No. 910/2014), giving the certificate full legal validity.
Official Endorsements
Certified by trusted European auditing and certification bodies (e.g., chambers of commerce, SGS, TÜV, Bureau Veritas).
Certificates can be verified via QR code or direct platform link for immediate validation.
International Verification
Products undergo international inspection and verification procedures to enhance trust and credibility among importers and visitors.
Direct verification and tracking of deals, negotiations, and payments are facilitated through the platform.
Full Support
Complete support for tracking and verifying payments via digital wallets and banking channels.
Certificates are directly linked to the exhibitor’s digital profile on the AMAR Expo platform.
Digital analytics and reports for each product are provided for strategic business insights.