Example: A visitor at the Milan Exhibition
AMAR EXPO – Mini Pilot Version Overview
The MVP readiness of the integrated smart exhibition includes all the materials presented in this version. The pilot version includes, including but not limited to:
images and explanatory videos
brand pages , exhibition units
documents and files , live broadcasting
digital interaction, arrangement , samples, spaces, and packages
This represents an initial professional conceptual visualization to clarify the general vision of the integrated smart exhibition, the MVP structure, and the basic operating structure and policies.
It should be clearly and firmly indicated that the complete version of the integrated smart exhibition is ready for practical implementation, immediately, under the leadership and direct supervision of Amar Alhamamme. It includes all operational and strategic aspects with high accuracy:
the administrative aspect, the operational aspect, the logistics and field aspect, the technical and digital aspect, the financial and investment aspect, the legal aspect, the marketing and media aspect, and the future strategic aspect.
This diversity confirms the professionalism of the system, the strength of its organization, and its full readiness for implementation
and also provides a clear and solid framework for funders, chambers of commerce, and industry entities, without any legal or commercial obligations, based solely on the explanatory materials above.
AMAR EXPO – Mini Pilot Version Overview
This pilot version of AMAR EXPO aims to test the smart exhibition model on a limited, pre-launch scale, prior to the full public rollout. It delivers a rich, interactive experience that brings together exhibitors and visitors, while collecting real performance indicators related to the level of interest in products and services.
Main Objectives of the Pilot Version
Testing the smart exhibition system and the mechanisms of exclusive, direct live broadcasting within the platform.
Experiencing digital interactive engagement between exhibitors, visitors, investors, importers, and distributors.
Measuring the level of interest of investors, importers, and distributors in the displayed products.
Collecting practical feedback and evaluations to improve the final version of the exhibition.
Providing exhibitors with a real promotional experience prior to the full official launch.
Testing the market in selected pilot environments and adding innovative features to impress participants.
Participants and Target Audience of the Pilot Version
A limited number of distinguished exhibitors have been carefully selected to ensure a focused, high-impact experience. A specifically targeted audience of investors, importers, distributors, and potential clients is invited with great care.
This approach enables precise evaluation of the exhibition model and reflects the high level of professionalism and quality delivered by AMAR EXPO, while providing a fully immersive, centralized experience for all participants.
Mini Pilot Version Schedule – AMAR EXPO
| Day | Event | Physical Activities Inside Units | Digital Activities / Dual Streaming | Notes | Icons |
|---|---|---|---|---|---|
| Day 1 | Pilot Opening | Welcome speech, introductory tour of the units | Live streaming on the platform and inside the units with live translation | Introduction to the expo and unit setup | 🎉🖥️ |
| Day 1 | Product Showcase | Viewing physical samples inside the units, sample inspection | Product display on screens, dual streaming, headsets, live translation | Integrating physical experience with digital broadcasting | 📦🖥️🔊 |
| Day 1 | Visitor Interaction | Live discussions inside the units, sample experience | Live chat, information requests, product ratings on the platform | Continuous interaction inside units and on the platform | 🤝🖥️ |
| Day 1 | Investor Meetings | Short meetings inside units or exhibition halls | Dual digital meetings with investors via the platform | Pre-coordination based on requests | 🤝🖥️ |
| Day 1 | Product Evaluation | Collecting on-site feedback from visitors inside units | Receiving synchronized digital evaluations via dual streaming | Combined analysis of physical and digital data | 📊🖥️ |
| Day 1 | Day One Closure | Summary of activities inside the units | Digital closing broadcast, sending an initial report to exhibitors | Daily notes for exhibitors and visitors | 🛑🖥️ |
| Day 2 | Exhibition Continuation | Continuing displays inside units, sample inspection | Ongoing dual live streaming and digital interaction | Preparing the final report | 📦🖥️🔊 |
| Day 2 | Final Closure | Closing speech inside the units | Final broadcast, distribution of final evaluations, live translation | Preparing the final version for future exhibitions | 🏁🖥️🔊 |
AMAR EXPO Policy
Sample Verification and Management Policy
The sample verification and management policy aims to:
Ensure the safety of all samples during display and live manual testing.
Match samples with the digital data announced on the AMAR EXPO platform.
Enable direct selling and ordering by visitors through the approved exhibition system.
Protect exhibitors’ intellectual property and innovations.
Ensure compliance with international standards related to handling products inside the exhibition.
Sample Shipping
Exhibitors must send no fewer than 2 samples not exceeding 500 g per company.
Samples must be properly packaged, securely and suitably for the shipment journey.
Each sample must be accompanied by a mandatory identification card including:
Product name
Product category
Professional specialization
Production date
Batch number
Basic specifications
The exhibitor bears full responsibility for any loss or damage occurring during shipment unless handled by a shipping company approved by AMAR EXPO.
The exhibition management reserves the right to reject any sample that is unsuitable or lacks proper documentation.
Sample Reception and Storage
Responsibility for the samples transfers to AMAR EXPO Management immediately after signing the receipt report.
Samples are stored in a safe and controlled environment, meeting proper quality, temperature, and humidity standards.
The management arranges samples within designated units, including:
Display shelves
Screens
Audio devices
Tables
Storage racks
Identification cards
Promotional materials
Exhibitors are prohibited from handling samples outside the designated areas without supervision by the exhibition team.
Display & Visitor Interaction
Samples are displayed professionally to ensure easy manual testing without damage.
Visitors have the right to submit direct purchase requests, whether for samples or newly presented products.
Interactive testing and ordering are conducted under the direct supervision of AMAR EXPO staff.
Photography of samples is prohibited without official written permission from management.
Documentation & Tracking
The management documents each sample digitally and physically, including:
Barcodes
Photographs
Weight
Quantity
Condition report
Unit number
Company ID
The condition of samples is recorded before, during, and after the exhibition.
After the event ends, exhibitors receive a detailed report, covering:
Visitor interactions
Purchase requests
Sample condition
Quality notes
Organizational notes
AMAR EXPO ensures accurate tracking of all samples throughout the exhibition period.
Sample Retrieval
Exhibitors may retrieve their samples within 1-7 days after the end of the exhibition.
Samples are returned in the condition resulting from normal testing use.
Shipping costs after the event are borne by the exhibitor, unless otherwise agreed in writing.
If the exhibitor does not request retrieval within the specified period, AMAR EXPO has the right to:
Reuse samples for demonstrations
Donate them
Recycle them
Dispose of them properly
An official notice is sent to the exhibitor before any final action.
Intellectual Property Protection
All samples remain the exclusive property of the exhibitor and may not be reused outside the exhibition without written consent.
It is forbidden to photograph, analyze, copy, or attempt to reproduce products without explicit written authorization.
Intellectual property rights are respected according to European and international laws.
Photos and videos may be used only for internal exhibition purposes.
Safety & Compliance
All samples are inspected to ensure they:
Do not contain hazardous or flammable materials
Do not violate international safety regulations
Are free from prohibited substances
The exhibition reserves the right to reject any sample that poses a health or safety risk.
Flammable items are not allowed unless suitable storage conditions are provided.
Exhibition staff receive training on handling sensitive or fragile materials.
Legal Responsibility
The exhibitor bears full legal responsibility for any content that violates international standards, including:
Restricted chemicals
Unsafe food products
Non-compliant ingredients
AMAR EXPO has the right to destroy or remove any sample that poses a risk, without compensation.
AMAR EXPO is not legally responsible for violations related to the exhibitor’s products.
Liability & Indemnification
The exhibitor is solely responsible for any damage or legal claims arising from their samples or products.
The exhibitor agrees to indemnify AMAR EXPO against any losses or claims resulting from:
Non-compliant products
Prohibited materials
Damages caused by samples
The exhibition management is not responsible for any misuse of samples by visitors within the limits of the approved procedures.
Insurance
Exhibitors are advised to obtain insurance covering the value of their samples during the exhibition and transportation.
AMAR EXPO is not responsible for damages resulting from external causes beyond control, including:
Accidents
Breakage
Force majeure
A sample Condition Report (C-Report) is provided upon receipt and after retrieval.
AMAR EXPO – Unit Policy
This policy aims to ensure a unified, professional, clear, and consistent exhibition experience for visitors and investors, while considering the differing nature of products and participating sectors, and ensuring technical and visual safety and quality.
1. Standard Unit Layout
Each display unit at AMAR EXPO follows a standardized visual identity and a professional structure that includes:
A high-resolution display screen
A headset for direct communication
Organized, neatly arranged display shelves
A suitable front table for visitor interaction
Flexibility is allowed in arranging products inside the unit according to their nature, as long as visual harmony with the exhibition’s overall design is maintained.
2. Variation in Product Types and Display Methods
Products are presented using a customized display style depending on their category:
| Category | Display Style |
|---|---|
| Food Products | Original, sealed packages organized according to type and flavor. Tasting is allowed under the supervision of the management. |
| Perfumes & Cosmetics | Simple, elegant display with the possibility of testing fragrances and cosmetics under the management’s supervision. |
| Clothing & Textiles | Vertical or folded professional display that highlights fabrics clearly under the management’s supervision. |
| Electronics & Small Devices | Fixed display on the table with identification cards. Testing is allowed under the supervision of the management. |
| Toys & Gifts | Simple, attractive display with the possibility of testing toys or interactive items under management supervision. |
3. Visitor Interaction
Visitors are allowed to examine, smell, taste, or touch products according to the nature of each category.
All forms of interaction are supervised directly by AMAR EXPO to ensure order, safety, and product protection.
Any product that cannot be touched or tested must be clearly explained to visitors beforehand.
The aim is to provide visitors with a realistic and engaging experience that meets the highest standards of quality and safety.
4. Display Safety and Cleanliness
Products must be arranged neatly and kept free of dust and contamination.
Random accumulation or disorganized display is not permitted.
Exhibition management reserves the right to rearrange any unit to ensure the highest level of professionalism.
5. Unified Visual Identity
All colors, shelves, table heights, and screen/speaker locations must follow the approved standard design.
This ensures a consistent experience for visitors and reinforces AMAR EXPO’s global-level identity.
6. Unit Review During the Pilot Phase
The exhibition team conducts regular inspection rounds to ensure full compliance with standards.
Necessary corrections or improvements will be made to any unit to maintain a professional experience.
7. Unit Branding / Exhibitor Identity Pack
Each display unit includes:
Unit code and color
Exhibitor’s name
Company logo
Display permits
Exhibitors may submit prior requests to add suitable promotional materials such as prints, brochures, business cards, etc.
Video materials or digital content may also be prepared for display on the unit screen, subject to management review and approval before use.
All materials must be positioned clearly and neatly to preserve the unified visual identity of the exhibition.
AMAR EXPO reserves the right to reject any material that does not meet safety, quality, or branding standards.
8. Technology & Live Broadcasting
All digital or streaming content must be high-quality, stable, and verified to ensure accurate visuals and sound.
Any technical issues must be addressed immediately to avoid disruption of the visitor experience.
The exhibition management provides real-time translation when needed for interactive content.
9. Documentation & Reporting
Each unit’s condition is documented daily, including:
Product arrangement
Additional materials
Modifications
Visitor comments
Each exhibitor receives a report at the end of the pilot phase to evaluate performance and quality.
10. Management Intervention Rights
The management may remove or adjust any product or arrangement that does not comply with standards.
Re-arranging products may be required to better align with the sector’s nature and professional display requirements.
Exhibitors may be asked to provide additional documents or materials to ensure a high-quality final experience for visitors.
The management reserves the right to make final decisions necessary to guarantee exhibition safety and the visitors’ experience.
Quality Policy – AMAR EXPO
This policy aims to ensure the highest levels of quality in products, services, and operational standards for the pilot version of the exhibition, through continuous monitoring, precise evaluation, strict compliance with international standards, and minimizing operational risks.
1. Product Review and Approval Before Exhibition Display
All products must undergo comprehensive inspection and verification prior to approval for display in the exhibition.
The verification process includes:
Ensuring the safety of materials and their compliance with legal and health regulations
Accuracy of technical and engineering information provided with the product
Measuring product specifications such as size, weight, and features against declared standards
2. Standards for Exhibition Preparation and Operation
Standards include:
Quality of materials used in shelves, tables, and display screens
Stability and proper installation of all equipment to ensure safety and reliability
Ensuring that all technical equipment is fully functional before the start of the pilot exhibition phase
AMAR EXPO management is responsible for guaranteeing equipment readiness before the launch of the pilot edition.
3. Documentation and Internal Monitoring Processes
The condition of each product is recorded and updated regularly.
Documentation includes:
Date and location of product arrival
Any technical or operational notes
Product condition after modifications or maintenance
This data is used to analyze performance and ensure continuous quality throughout the exhibition period.
4. Continuous Quality Assessment
Strict criteria are set for evaluating the quality of each product and display unit.
Assessment covers:
Degree of product compliance with specifications
Condition of display equipment and accompanying tools
Identification of any technical or operational issues that require solutions
A comprehensive report is prepared after the end of the pilot edition, outlining strengths and areas for improvement for each unit.
5. Corrective and Preventive Actions
Any defect is handled according to a predefined, rapid response plan.
Actions include:
Repairing or replacing defective products or equipment
Adjusting any operational process that affects exhibition quality
These measures aim to minimize future errors and ensure the exhibition maintains optimal quality.
6. Compliance and Professionalism
All participants and staff in the exhibition must comply with predefined quality standards.
Management ensures full application of all criteria without exception, with complete transparency and accountability through documented operational procedures.
AMAR EXPO – Live Broadcasting Policy
This policy aims to provide a fully integrated and professional digital experience for visitors and investors by ensuring stable live broadcasting, instant interpretation, smooth interaction, and full protection of exhibitors’ rights and digital content.
1. Scope of Countries and Time Schedule
Each unit is equipped with dual broadcasting channels to fully cover the entire unit area.
Live broadcasting for the trial version is restricted to within the exhibition grounds and cannot be accessed externally.
AMAR EXPO management sets a precise broadcast schedule for each unit to avoid overlap, interference, or technical congestion.
2. Technical Equipment and Maintenance
The equipment includes screens, speakers, cameras, backup devices, and instant interpretation tools.
The management is responsible for operating the equipment and ensuring broadcast stability, as well as the clarity of audio and video.
Comprehensive operational testing must be performed before the start of the trial broadcast, and the results documented.
Any disruptions or interruptions during the broadcast must be documented along with their causes and the corrective actions taken.
3. Data Protection and Privacy
A secure backup line must be available for all digital broadcasts to ensure no content is lost.
Access to broadcast channels must be encrypted and protected to ensure that viewing is restricted to within the exhibition grounds.
Visitor data is fully protected and may not be recorded or stored without explicit consent.
4. Digital Interaction for Visitors
Visitors may communicate with exhibitors through the “Direct Contact” feature available in every unit.
Interactive tools include: inquiry requests, additional information submissions, evaluation forms, sending direct notes, and questions.
The management sets clear limits for each type of digital interaction to ensure the system’s stability and efficiency.
Clear responsibilities must be assigned to each staff member within the unit (supervision, camera operation, interpretation follow-up, interaction monitoring).
5. Instant Interpretation
All broadcast channels include real-time interpretation, currently provided in two predetermined languages during the trial version.
AMAR EXPO management is responsible for monitoring interpretation quality and response speed during the broadcast.
6. Exhibitor Training
Exhibitors receive training on using live broadcasting tools and digital interaction features before the start of the trial broadcast.
Training ensures the delivery of high-quality, professional digital content for each unit.
7. Audio and Video Quality Standards
Commitment to high-quality video and audio standards is mandatory (image resolution, camera angles, lighting, sound levels).
Any violation of these standards will require immediate adjustment to ensure a professional visitor experience.
8. Technical and Corrective Procedures
A specialized technical team must be available to intervene immediately in case of any broadcast, interpretation, or technical failure.
Management has the right to pause or temporarily adjust the broadcast of any unit when technical or regulatory issues arise.
Any interruption must be quickly resolved to ensure uninterrupted trial broadcasting.
9. Performance and Interaction Assessment
Performance is evaluated after each session and upon completion of the trial broadcast.
Evaluation includes: broadcast quality, interpretation efficiency, equipment stability, and effectiveness of digital visitor interaction.
Assessment results are used to enhance future editions of the exhibition.
10. Protection of Exhibitors’ Rights
Each exhibitor is the sole owner of the digital content produced within their unit.
Any unauthorized use, copying, or distribution of the content is considered a clear violation of intellectual property rights.
11. Preventing Visitor Manipulation and Misleading Content
Any attempt by an exhibitor to modify the broadcast or present misleading or fake content (such as false product information or fabricated offers) is considered a clear violation of policy.
Management reserves the right to:
Immediately suspend the broadcast of the violating unit
Remove the exhibitor from the trial version
Officially document the violation for potential future action
Any coordination with external parties or use of unverified content is also considered a violation of professional and ethical standards.
Information Security Policy – AMAR EXPO
This policy aims to ensure the highest levels of security for digital data and sensitive information within the experimental version, and to protect the digital infrastructure and devices and facilities of the exhibition in accordance with the best European and international practices.
Legal Framework:
AMAR EXPO is committed to protecting all digital and personal data of exhibitors and visitors in accordance with the General Data Protection Regulation (GDPR) of the European Union, and in compliance with international legislation related to intellectual property rights and software (Directive 2009/24/EC and Directive 2013/37/EU).
Any violation of this policy is considered a serious infringement and subjects the violator to full legal liability.
1. Protection of Devices and Digital Infrastructure
All digital devices within the exhibition units (screens, cameras, headsets, translation equipment, etc.) are secured against unauthorized access or tampering.
The administration is responsible for ensuring the security of the digital network and institutional digital framework, ensuring protection from any direct or indirect control by exhibitors over essential equipment.
Backup control devices are protected and monitored around the clock to ensure continuity of operations.
Access levels must be defined:
Each employee or team receives specific permissions for accessing devices and data.
2. Security of Digital Data
All information related to exhibits and visitors (photos, descriptions, evaluations, digital content) is stored in a secure digital system protected from unauthorized access or modification.
Data is encrypted during transmission and storage to ensure full confidentiality.
Any unauthorized use or sharing of data is considered a strict violation of this policy as well as European and international regulations.
3. Exhibitors’ Personal Devices
When exhibitors use their personal devices to connect to the platform, they must follow secure communication procedures (such as using an approved VPN or secured network).
Any security issue resulting from using unsecured devices is the sole responsibility of the exhibitor, and the administration must be notified immediately.
Short security training is provided to exhibitors on digital safety before starting the experimental version.
4. Backup and Recovery Plan
All digital data undergoes periodic, secured backups to ensure no content is lost.
A rapid recovery plan is in place to restore data and system functionality in the event of a malfunction or attack.
All security incidents and the procedures taken are documented to strengthen future protection.
5. Retention of Digital Records
All digital records related to digital interactions and evaluations are kept for a limited period solely for the management of the experimental version and to improve the final version.
Any use of these records outside the experimental version is strictly prohibited and considered a violation of this policy and base regulations.
6. Digital Licenses and Permissions
All software and digital tools used within the platform must be legally licensed and compliant with European and international digital regulations.
Using unlicensed software is a violation of digital security and immediate corrective actions will be taken.
7. Security Monitoring and Updates
Regular security updates are applied to all platform systems to ensure continuous protection.
Continuous monitoring is conducted to detect any threats or attempted breaches and address them immediately.
Any unauthorized access attempts are logged and documented for necessary legal and security actions.
8. Procedures for Breaches or Violations
Any breach or unauthorized access attempt is considered a serious violation of this policy and European/international regulations.
The administration has the right to:
Suspend any connection or account immediately
Exclude the violating exhibitor from the experimental version
Officially document the incident and take the required legal and technical measures
Determine legal responsibility:
Any digital security violation by an exhibitor, employee, or external party subjects the violator to full legal accountability under European and international laws.
AMAR EXPO – Experimental Version (Condensed Edition)
This policy aims to ensure an organized, smooth, and secure experimental version for exhibitors and visitors, through effective management of unit distribution, visitor movement, interactions, sample handling, and the provision of technical and logistical support.
Legal and Regulatory Framework:
AMAR EXPO is committed to organizing the exhibition in accordance with the best international and European standards for safety and security, and in compliance with the laws protecting visitors, intellectual property rights, and the regulations governing public events.
1. Distribution of Units and Exhibition Spaces
All exhibition units are assigned to predetermined locations based on a coordinated design that ensures accessibility and smooth movement inside the exhibition area.
The design of the spaces guarantees balanced distribution for exhibitors and visitors, with adequate pathways to facilitate movement and prevent overcrowding.
Each unit is provided with clear identification signage including:
the country’s name, company logo, exhibitor name, and the option to add extra identification elements based on the exhibitor’s preference.
2. Supervision of Unit Equipment
The administration is responsible for operating all equipment attached to the units—screens, headsets, translation devices, and others—ensuring their continuous and efficient performance.
The exhibitor may only control the digital content displayed on their assigned unit, without any intervention in the essential equipment or infrastructure of the exhibition.
Any tampering with equipment or attempts to alter digital content are considered a strict violation of this policy and subject to immediate administrative and legal actions.
3. Handling and Direct Display of Samples
All physical samples available for manual inspection are handled only under the supervision of the administration to ensure product and visitor safety.
Any request for participation, handling, or interaction with samples must be documented and monitored by the administration according to clear and transparent procedures.
Tasting or direct demonstration of products is permitted only within safety regulations and under supervision to ensure a complete and safe interactive experience.
4. Organizing Visitor Movement
The administration is responsible for managing visitor flow within the exhibition and monitoring crowd density to prevent congestion or safety issues.
Clear signage and guidance are provided to facilitate access to each exhibition unit and essential facilities.
Visitor pathways are designed to provide a complete experience without causing obstruction to exhibitors or interrupting activities inside the exhibition.
Operating and movement hours are fixed to ensure an organized experience for both visitors and exhibitors.
5. Handling Technical Emergencies and Providing Support
Specific procedures are in place for dealing with any technical or logistical malfunctions within the units.
The technical support team intervenes immediately to resolve any issue to ensure continuity of experience for exhibitors and visitors without interruption.
Coordination with emergency and public safety teams ensures rapid response in case of any urgent situation.
An evacuation plan is clearly available to all exhibitors and visitors.
6. Logistical Support for Services
The administration provides all necessary logistical supplies for the units, including maintenance, shelves, tables, headsets, and screens.
Any additional request from exhibitors is handled based on the capabilities of the experimental version and without affecting the exhibition’s general layout.
Direct inventory inside the exhibition is organized to prevent overcrowding or blockages in pathways.
7. Safety and Security of the Exhibition Area
The administration is responsible for protecting visitors and exhibitors during interactions with samples and units, including both physical and digital safety within the exhibition.
Continuous monitoring ensures full compliance with organizational safety procedures for a safe and comfortable experience for all.
Any violation of the organizational procedures or tampering with samples or equipment is officially recorded, followed by immediate actions in accordance with legal and international standards.
Legal responsibility is clearly assigned to exhibitors or visitors in case of any violation or misconduct.
AMAR EXPO – International Version (Experimental Edition, Condensed)
This policy aims to ensure safe, organized, and professional handling of samples, their transportation, storage, and follow-up during the exhibition period. It provides proper preparation for exhibitors and ensures compliance with international legal and regulatory standards.
Legal and Professional Framework:
AMAR EXPO organizes the exhibition according to best practices in international trade, customs clearance, domestic transport, and product insurance. All procedures comply with European standards for transportation, product safety, intellectual property protection, and international regulations. Exhibitors are expected to understand and respect professional requirements.
1. Sample Reception During the Exhibition Period
Exhibitors must send samples in secure, labeled packaging (up to 2 kg per exhibitor) along with all required customs documentation to facilitate clearance.
Upon arrival, samples are carefully inspected to ensure they comply with exhibition standards. Any discrepancies are documented, and samples are not moved to the exhibition units until verified.
Any loss or damage during international transport or prior to sample reception is the responsibility of the exhibitor unless approved by AMAR EXPO through an authorized shipping entity.
Emergency procedures are in place for handling unexpected issues during transportation to ensure the samples arrive safely.
2. Transportation and Insurance
All samples are insured against damage during international and domestic transport, including sea, air, land, or domestic storage transport.
Exhibitors are provided with a tracking report upon request for transparency and documentation, issued by the exhibition management.
Sensitive and fragile products must follow special handling procedures to ensure safety during transportation, in accordance with European international safety standards (e.g., REACH and CLP).
Exhibitors may opt for additional insurance coverage to fully protect their samples under professional management.
3. Storage Within the Exhibition Area
Upon arrival, samples are stored in a clear, organized manner to facilitate manual inspection and administrative tracking.
The administration is responsible for arranging the samples with the necessary equipment (shelves, stands, headsets, tables) to ensure a professional and consistent exhibition experience.
Important or sensitive samples are monitored with additional tracking to prevent loss or damage.
4. Sample Handling and Management
All samples are officially logged and documented upon receipt, detailing their path from arrival to placement in the exhibition unit.
Any modification to the transport or handling of samples must be officially documented to allow monitoring and verification.
The administration supervises the samples throughout the exhibition period to ensure their safety.
5. Customs Clearance and Special Arrangements
All samples sent from foreign countries follow customs clearance procedures in accordance with European laws, using ATA Carnet or temporary import permits.
The administration coordinates with customs authorities to ensure smooth, legal, and rapid clearance without legal or procedural delays.
Exhibitors must provide all required documentation in advance, including sample lists, customs forms, and supporting certificates.
Any delays or fines resulting from missing documentation or inaccurate information are the responsibility of the exhibitor. AMAR EXPO provides advisory support to facilitate clearance.
This procedure ensures a professional exhibition experience while protecting exhibitors’ rights and guaranteeing a legally compliant process.
6. Communication with Exhibition Management
Exhibitors can follow up on shipment, customs clearance, storage, and inspection of their samples through official communication channels.
Any complaints or observations are officially recorded and addressed quickly, with transparency and professionalism.
7. Return of Samples After the Exhibition
Samples are returned to exhibitors within a specified period (e.g., 0–7 days) after the end of the experimental exhibition, with documented receipt and tracking for safety.
Any partial sample return must be agreed upon with the exhibitor in advance.
If the exhibitor does not request sample retrieval within the specified period, AMAR EXPO reserves the right to manage the samples appropriately (reuse, redistribution, or any suitable method).
8. Legal Responsibility and Compliance
Any improper handling of samples or submission of misleading content constitutes a legal violation under local and international law.
The administration is responsible for protecting samples and related data, including intellectual property rights and trademarks.
Any violation regarding sample storage or handling is officially documented, and legal procedures are taken as appropriate.
Packaging – AMAR EXPO
At AMAR EXPO, we believe that every product deserves professional, secure, and high-quality packaging. A clear packaging policy has been designed to ensure the safe handling of samples, compliance with international safety standards, and the delivery of a recognized and reliable exhibition experience.
1. Packaging According to Product Type
Food Products:
Must be sealed in certified, secure packaging.
Packaging must clearly indicate the ingredients, production date, and expiration date in accordance with European health standards.
Accessories and Apparel:
Should be packed in sturdy, protective boxes to prevent damage, scratches, or deformation.
Packaging must be designed to maintain product quality during transport.
Electronics:
Must be shock-resistant, include internal padding, and protect against electricity, moisture, and temperature fluctuations.
Clear warnings should be included on fragile components.
Toys and Gifts:
Transparent, sturdy packaging is required to protect the product and prevent loss of small parts.
Manual inspection within the exhibition is facilitated by proper labeling.
Sensitive or Fragile Products:
Must include warning labels (e.g., “Fragile”) to ensure careful handling during transport and exhibition.
Products Under Legal or Temporary Import Regulations:
Must include all official documents such as permits, certificates, or temporary import authorizations before shipping.
2. Required Documentation on Packaging
Each box or package must clearly indicate the following information:
Exhibitor’s name and company affiliation
Commercial unit code within the exhibition area
Destination country
Name of the exhibition: AMAR EXPO
Weight of each item/package
Total quantity inside the box
Serial/Batch number
Special handling instructions (if any)
Exhibitor logo or branding (optional)
Decorative or safety instructions for packaging
Additional small icons for fragile, sensitive, or temperature-controlled products
All dates (production/expiry) for food products must be clearly marked.
Weight, quantity, and identification numbers should also be added for easy tracking and warehouse management during the exhibition.
3. International and Domestic Transport
Packaging must protect the samples during international shipment, customs clearance, and domestic transport within the exhibition area.
Exhibitors must provide all required documentation to facilitate customs clearance according to European and international regulations.
The exhibition administration provides advice and support to ensure the samples arrive safely and in excellent condition.
Special arrangements may be required for international shipments in compliance with European legal and temporary import procedures.
4. Ease of Transport and Internal Storage
Packaging should clearly indicate the location of the sample within the exhibition unit to avoid repackaging.
The administration may provide additional protective packaging to improve safety and visual presentation.
Any new packaging or innovative solutions must receive prior approval from the exhibition administration.
5. Sample Safety During the Exhibition
Packaging must allow for careful inspection by hand while ensuring safety during administrative handling.
Samples may be monitored by cameras or guards to ensure protection.
6. Pre- and Post-Shipment Documentation
All packages must be documented with photos or video evidence before shipment and after delivery to ensure the condition of the sample.
This documentation is shared with the exhibitor for transparency and potential disputes.
7. Compliance with International Laws and Standards
All packaging must comply with European import/export laws, temporary import procedures, and international safety and product standards.
Packaging must protect samples from environmental factors such as moisture, temperature, shocks, and direct sunlight during international transport.
8. Responsibilities
Exhibitor Responsibilities:
Ensure proper packaging quality, completeness of legal documentation, and adherence to required standards.
Exhibition Administration Responsibilities:
Ensure the safety of samples within the exhibition, provide logistical support, and verify that samples are delivered in excellent condition.
9. Sustainable and Professional Packaging
Professional and environmentally friendly packaging materials are recommended to ensure quality, protection, and sustainability.
Recyclable materials that comply with European environmental standards should be used whenever possible.
10. Communication with the Administration
Any shipping or packaging-related inquiries must be directed to AMAR EXPO administration for approval.
The administration provides advice on the best packaging solutions to ensure product safety and improve the exhibition experience.
Safety and Emergency Preparedness – AMAR EXPO
To ensure the safety of visitors, exhibitors, samples, and equipment at the exhibition, AMAR EXPO implements a comprehensive, professional, and clear emergency and safety management system in full compliance with international standards.
1. Health Emergencies
A comprehensive health emergency plan is provided, including first aid, emergency transport, and rescue teams equipped with necessary tools and devices.
Immediate response is available for any medical or health-related emergencies, supported by trained staff to guide visitors and exhibitors appropriately.
Adequate personal protective equipment, disinfectants, hand sanitizers, and necessary medical devices are available.
All health incidents are officially recorded, along with the procedures taken and outcomes.
2. Natural Disasters and General Emergencies
Emergency plans cover fires, earthquakes, electrical faults, floods, and any other unexpected hazardous events.
Clear evacuation routes are defined for all visitors and exhibitors.
A technical support team is available for mechanical, electrical, or other emergency assistance.
All incidents and the response measures are documented.
3. Defined Responsibilities
Health Emergencies → First Aid Team
Fires and Natural Disasters → Safety Team
Equipment Malfunctions → Technical Support Team
The exhibition management reserves the authority to make final decisions regarding emergencies and operational instructions.
4. Communication and Notification
Internal emergency numbers are provided, along with contact methods for local services (e.g., police, medical services).
Visitors and exhibitors are informed immediately via messages, loudspeakers, display screens, or other available means.
All participants are continuously updated regarding any changes or new instructions to ensure rapid response.
5. Risk Assessment
A comprehensive assessment of all potential hazards is conducted for each exhibition unit before the event.
This includes crowd density, equipment conditions, visitor movement routes, and potential risks.
Risk assessments are updated regularly based on experimental simulations to ensure continued safety.
6. International Insurance for Samples and Equipment
All physical samples and digital equipment are fully insured internationally against loss or damage during internal or external transport.
Insurance covers legal requirements and any potential accidents or damages.
The administration provides insured copies to exhibitors and ensures that rights and obligations are clearly defined.
7. Protection of Samples During Emergencies
Special plans are in place for protecting samples and products during unexpected disasters or emergency situations.
Any damage is documented and reviewed to support insurance claims and accountability.
8. Training and Simulations
AMAR EXPO staff and exhibitors receive clear instructions and training on emergency response before the event.
Emergency drills are conducted to ensure familiarity with procedures and safe evacuation routes.
Guidance maps and visual instructions are distributed across the exhibition area to facilitate rapid and effective responses.
9. Legal Compliance
All emergency and safety measures comply with local and international laws and regulations.
Every incident or emergency is officially documented, with transparent reporting of actions taken and outcomes.
No legal responsibility is assumed by the exhibition management beyond the defined safety and emergency protocols.
What is the Smart Exhibition?
An innovative business model that integrates traditional exhibitions with modern digital technologies to create a comprehensive and advanced commercial experience.
Smart Integration
A direct connection between the physical and digital worlds, where visitors can scan a QR code at the exhibition to instantly access the exhibitor’s digital page with all related details.
Physical Exhibition
Real-world exhibitions held in strategic locations around the world, where traders showcase their actual products to visitors and importers.
Digital Platform
An advanced online platform that connects exhibitors with visitors, featuring personal pages and QR codes for direct access.
Guarantee Certificates
Issuance of official guarantee certificates for banks and importers, confirming exhibitors’ participation and verifying their products.
Item 1: The Experimental Version
Welcome to the AMAR EXPO miniature experimental copy. This experimental copy aims to provide a demonstrative model of the digital exhibition, offering a complete and interactive experience between exhibitors and visitors, along with a realistic insight into the products and services of interest.
Main Objectives:
The primary objectives of this experimental copy are:
To test the digital exhibition system in a limited and controlled environment.
To provide a digital interactive platform connecting exhibitors, visitors, investors, and suppliers.
To measure the level of interest of investors, suppliers, and visitors in the products.
To collect operational observations and feedback to enhance the final version of the copy.
The exhibition offers promotional and research experiences for exhibitors prior to full launch. It also allows for testing marketing content, adding creative features, and innovating new approaches.
Participants:
The participants in this experimental copy are selected from distinguished exhibitors, ensuring an active engagement with a targeted audience of investors, suppliers, distributors, and potential clients. This approach allows AMAR EXPO to accurately test the model with a high level of precision and quality while providing a seamless and smooth experience.
Benefits for Exhibitors:
Opportunity for direct interaction with a targeted audience.
Evaluation of the performance of products and marketing campaigns.
Technical and artistic assessment of the digital platform.
Digital insights into the level of investor and visitor engagement.
The copy allows for pre-launch marketing testing and offers immediate feedback on products, enhancing their visibility and appeal. It also provides tools for:
Live digital chat
Requesting additional information
Product evaluation and marketing tracking
Exhibitor Advantages:
Suppliers, distributors, traders, and wholesale companies can effectively engage with relevant stakeholders.
Ensures continuous interaction with a real-time audience.
Provides a diverse and interactive digital exhibition experience that is not identical to the final copy.
Additional Details:
The exhibition includes services, technical support areas, and various interactive features. The main objective of this experimental copy is to analyze performance, refine systems, and develop the model based on collected results.
Item 2: AMAR EXPO – Exclusive Opportunity for Selected Exhibitors
AMAR EXPO offers an exclusive and limited opportunity for exhibitors whose products have been carefully selected for a targeted and high-value audience. This opportunity allows exhibitors to benefit from the full potential of digital interaction with precise performance indicators. Such interaction ensures that exhibitors can strategically evaluate their products and improve their presentation prior to the launch of the final version of the exhibition.
Benefits for Exhibitors:
Market Assessment and Consultation
Direct measurement of interest from investors, suppliers, and distributors.
Identification of market gaps and opportunities to develop products and marketing strategies.
Advanced Digital Interaction
Immediate and effective communication with visitors through the platform.
Real-time engagement tools, including live chat, information requests, and product evaluations.
All digital interactions are secure and private within the platform.
Performance Analysis
Detailed individual reports for each exhibitor at the conclusion of the experimental version.
Accurate insights on visitor interactions, performance indicators, and areas for improvement.
Protection of exhibitor confidentiality while allowing competitive benchmarking without sharing sensitive information.
Early Promotion and Audience Engagement
Showcasing products to a targeted and limited audience, enhancing direct interaction and potential deals.
Placement of branding in the pre-launch phase of the exhibition for maximum visibility.
Participation Details:
Participation is limited to 8 selected exhibitors to ensure a focused and effective experimental experience.
This exclusive opportunity offers real and competitive advantages, giving exhibitors early access to a fully integrated, interactive, and hybrid exhibition model, combining physical and digital elements for live engagement.
Item 3:AMAR EXPO – Guidelines for the Experimental Version
AMAR EXPO provides a miniature experimental version to facilitate a well-organized and effective participation experience for exhibitors, ensuring that they can engage efficiently with visitors and investors during the trial exhibition. This experimental version allows exhibitors to gain full insights and benefits from digital interaction in a controlled environment.
Detailed Participation Steps:
Completion of Official Registration
Submission of basic company information, including name, sector, website, and a brief description of products.
Entry of contact details to enable easy communication with visitors and investors.
Preparation of Digital Content
Management of digital pages within the AMAR EXPO platform during the experimental version to ensure professional presentation.
Uploading high-quality images of products.
Writing concise product descriptions highlighting key features and benefits.
Uploading short explanatory videos if available.
Ensuring that all content belongs to the exhibitor and complies with legal requirements.
Submission of Physical Samples
Sending a limited quantity of samples (e.g., 0–2 kg each) for display at the exhibition.
Organizing samples professionally to ensure visual appeal for visitors.
Preparation of Booth Spaces within the Exhibition
Each exhibitor will have a fully equipped virtual booth, including:
Interactive live streaming area
Display shelves for samples
Tables and counters for facilitating engagement
Audio systems for live communication with visitors
AMAR EXPO provides restricted access credentials for exhibitors to ensure secure live interaction via the digital platform.
Benefit from Individual Reports
Access to a detailed report at the end of the experimental version, including:
Visitor interaction metrics
Product performance evaluation
Observations to improve the final version
All reports are confidential and exclusive to each exhibitor.
Important Instructions:
Adherence to registration deadlines and timely submission of samples is required for participation.
AMAR EXPO reserves the right to remove any non-compliant content.
Technical support will be available throughout the experimental version to assist with platform usage and digital presentation.
Item 4: AMAR EXPO – Integrated Interactive Experimental Experience
AMAR EXPO provides a highly professional, centralized experimental experience designed for visitors and investors, allowing them to explore exhibitors, evaluate products, and interact digitally. This live experimental setup enables accurate measurement of real interest, providing precise data to inform investment and commercial decisions before the launch of the final version of the exhibition.
Detailed Components of the Experimental Experience:
Exploration of Exhibitors and Products
- Visitors can review all participating exhibitors in the experimental version.
- Products are displayed digitally and, where possible, physically, with clear attention to details.
Immediate Digital Interaction
- Direct communication with exhibitors is enabled through the “Connect” feature on each exhibitor’s page.
- Within the exhibition, all exhibitors have a dedicated space for interaction.
- Visitors can access detailed product features and dynamic content, allowing for real-time engagement.
Data Analysis for Decision-Making
- Assessment of visitor and investor interest in products is conducted precisely.
- Detailed performance indicators are provided to support investment and business decisions.
Institutional Interaction
- Facilitates comparative evaluation for investors and traders through clear product metrics.
- Provides a professional digital trial experience for testing and validating the exhibition model with high precision.
Technical and Privacy Support:
Full technical support is available throughout the experimental version to ensure smooth operation of the platform.
The experimental version is time-limited, and exhibitors are selected to ensure a focused, centralized trial experience.
All data, evaluations, and visitor feedback are confidential and exclusive to each exhibitor, without sharing with third parties.
Item 5: Commercial Details of Trade Transactions – AMAR EXPO
Exhibitor Rights in Completing a Transaction
Upon completion of a transaction, the exhibitor has the right to directly communicate with interested investors or importers regarding their product.
The transaction includes negotiations, terms and conditions, pricing, payment methods, and delivery, all according to the traditional commercial procedures.
Exhibitor Independence
AMAR EXPO remains completely neutral and is not involved in any commercial transaction.
The exhibitor assumes full legal and commercial responsibility for any agreement made directly with investors or importers.
Intellectual Property Protection
All products and digital content presented by the exhibitor are legally protected.
AMAR EXPO ensures the protection of intellectual property rights and prohibits any unauthorized use by third parties.
Promotion and Direct Interaction
The experimental version allows exhibitors a unique promotional opportunity for their products.
It enables direct interaction with visitors and investors, providing realistic insights into product performance and market response, before the final version of the exhibition.
Limitation of Responsibility
AMAR EXPO does not assume any responsibility for financial or legal outcomes resulting from a commercial transaction conducted directly between the exhibitor and the investor or importer.
All commercial interactions are entirely the exhibitor’s responsibility, and exhibitors must comply with all applicable laws and commercial regulations.
Item 6: Readiness and Expectations of the Mini Experimental Version – AMAR EXPO
The purpose of the mini experimental version is to provide a comprehensive model of the exhibition, fully integrated with 8 exhibitors, featuring detailed digital interaction data within a single unit.
It includes: Second-level digital experimentation, Content translation and digital enhancement, Indicators of investor, importer, and distribution interest.
Expected Results:
1.Real Interaction Experience
- Exhibitors and visitors experience direct, realistic interaction within a single unit.
- Digital interaction occurs through live chat, evaluation, and digital engagement.
- Evaluation of second-level mixed digital experience includes units, booths, sound presentations, and translation.
- Ensures a comprehensive interaction experience, both digital and physical.
2.Product Performance Analysis
- Identifies the most attractive products for visitors and investors.
- Understands the strengths and weaknesses of each unit and product.
3.Technical Platform Evaluation
- Tests the digital platform, interactive tools, and translation features.
- Detects any technical issues before the final version.
- Improves the user and exhibitor experience based on all observations.
4.User and Exhibitor Experience Development
- Collects all feedback from exhibitors, visitors, and investors to enhance the design and organization.
- Develops digital and physical interaction mechanisms based on the collected data.
5.Preliminary Indicators
- Measures investor, importer, and distributor interest in products.
- Identifies potential cooperation and future transaction opportunities.
6.Digital and Instant Translation Evaluation
- Ensures that translation is clear and accessible to all digital and physical visitors, guaranteeing a seamless experience.
7.Secure Documentation of Data
- Collects information in a secure way, protecting exhibitors’ rights.
- Integrates digital and physical evaluation data to provide a comprehensive vision for the experimental version.
8.Success Metrics
- Engagement rate, number of participants, and quality of digital and physical experiences.
- Evaluation of visitor activity across units ensures a complete interaction experience.
AMAR EXPO Experimental Version – Acknowledgment and Vision
We thank you for your active participation in the limited experimental version of AMAR EXPO. Your presence carries significant meaning, as this is a strategic trial step toward creating a truly international commercial model, based on:
Realistic, direct, and transparent interaction,
Full engagement with exhibitors and visitors.
Key Features of the Experimental Version:
Complete Transparency and Trust: Clear, objective evaluation of products, with protection of all participants’ rights.
Global Professional Standards: Risk mitigation while ensuring real interaction with the audience.
Innovation and IP Protection: Exclusive and monitored product launches with direct investor feedback.
Comprehensive and Effective Experience: Combines physical realism, guided tours, second-level digital interaction, live translation, and data-driven evaluation.
Future Exhibition Model:
Smart, fully integrated, and professional platform.
Provides accurate, real-time data and dynamic commercial interaction.
Enables investors and traders to make decisions based on real value and verified information.
With AMAR EXPO, you are not just participating in an exhibition, but becoming part of a fully integrated, advanced model, providing exposure, display, and interaction opportunities equivalent to real-world international commercial engagement.
You are invited to continue your participation in future full versions, to benefit from a wider audience, larger commercial opportunities, and a more professional experience.
Frequently Asked Questions
Exhibition/Pilot Study
1. Is it possible to participate without seeing the material?
Material: No, participants cannot interact without seeing the material. The experimental copy cannot be sent to participants; they must access the material on-site at the exhibition. The aim is to test real interactions, effectiveness, and transparency of products.
2. Is it possible to test the products without the copy?
Experimental: The experimental copy is specifically designed for testing and interaction. Only selected visitors can participate. The presented material is final and complies with commercial procedures.
3. What are the space and unit limitations?
Exhibition: A limited space is available inside the exhibition for physical units, numbers, and samples. The physical units are displayed immediately for observation. Digital presence is limited to the exhibition space; it cannot be shared externally.
4. Can information or products be modified during the trial?
Experimental: Modifications are possible for images and digital content, as long as the physical samples remain fixed to ensure accurate evaluation.
5. Is it possible to test a new product that is not yet marketed?
Experimental: Yes, the experimental copy provides an ideal opportunity to test an exclusive product and monitor reactions directly.
6. Will visitor observations be recorded?
Exhibition: Yes, visitor interactions are monitored comprehensively; the experimental copy includes both material and digital feedback channels.
7. Is there a time limit for on-site testing?
Exhibition: Yes, each visitor has a limited period to ensure balanced interaction.
8. Is there a guide for using a single exhibition unit?
Exhibition: Yes, professional guidance is provided for orientation, samples, display, physical units, and visual identity.
9. Can multiple visitors attend simultaneously?
Social/Experimental: In the experimental version, attendance is limited to ensure a controlled trial. In the final version, multiple visitors can attend.
10. Is language support available?
Experimental: Official language support is available for the trial copy. In the final English version, multiple languages will be supported for all content.
11. Can digital versions of publications be obtained?
Yes, the products can be made available in digital format, allowing subscribers and investors to access them directly if possible.
12. Are there specific instructions for dealing with international visitors?
Yes, these include immediate translation, instructions for receiving deposits in multiple languages, and guidance to ensure a smooth and professional experience.
13. What are the limits for the products offered?
There is a limited quantity depending on the physical display space available, along with direct support for technical and safety aspects.
14. What are the technical support services?
Technical support includes continuous assistance, ensuring a smooth experience. Communication is available via phone, email, and direct messaging.
15. How is data protected?
All personal and visitor data are securely maintained with strict privacy policies. No data is shared externally without consent.
16. How are technical problems addressed?
Communication channels allow immediate technical support to ensure the continuity of a smooth experience.
17. How is the success of the publications evaluated?
Evaluation is based on interaction metrics, digital and physical data, number of visitors, quality of research, and attention from investors and subscribers.
18. How is interaction with visitors managed during digital and physical events?
Interaction uses various tools to request additional information, strengthen product engagement, and ensure inclusion of both digital and physical aspects.
19. Can surveys be conducted with other content?
Yes, some surveys allow users to respond directly regarding scheduling, timing, product evaluation, and internal activities.
20. Can media outlets use images or videos of the products?
No, digital media cannot use images or videos without prior approval from management.